New way to bag a Yuletide bargain
While it’s been dubbed “Click Frenzy”, with a variety of low cost internet specials, Westfield Bondi Junction will host their own VIP Shopping Event to entice “real customers” through their doors.
Westfield corporate affairs manager Julia Clarke said the centre would take part in both the Click Frenzy and the VIP day and hoped other centres followed their lead.
“We view the online channel as complementary to bricks and mortar retailers, so it makes perfect sense to be bringing retailers and shoppers together in both forums,” she told The Sunday Telegraph.
They will offer complimentary cocktails, popcorn samples and up to 50 per cent off in stores.
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Click Frenzy mirrors America’s highly successful Cyber Monday sale which saw consumers splash out $1.25 billion in just 24 hours last year.
Internet experts are alread Louboutin y predicting the Australian event could result in half a million extra visits to retailers online, the forced closure of some others, and shoppers spending “up to three hours” scouring the net for bargains.
But the event will have to compete with Cyber Monday six days later Amazon is offering up to 70 per cent off, Best B Louboutin uy up to 60 per cent off and Sak’s Fifth Avenue up to 40 per cent off.
Click Frenzy organiser Grant Arnott said more than 200 retailers now signed up to participate in the sale from 7pm on Tuesday. Those retailers include Myer, Target, Dick Smith, Westfield, Telstra and Microsoft, as well as online only stores like Expedia and Appliances Online.
Experian research and consulting head Dave Audley said Click Frenzy could Louboutin “fill a gap in the Australian market” and could become an annual event.
“At the beginning of November, Australians were spending an average of eight minutes a day shopping online,” he said.
“However, during Click Frenzy consumers may spend up to three hours searching for the best bargains.
“We expect to see an additional 500,000 visits to to the shopping and grocery category during the 24 hour period.”
But Mr Audley warned some websites may “struggle” to cope with the dramatic increase in traffic and could crash, frustrating customers.
A survey by McAfee found almost 60 per cent of Australians plan to buy gifts onl Louboutin ine this year more than double last year’s figure.
The survey of 1005 people found that 30 per cent of online shoppers plan to buy goods using a smartphone and 19 per cent sa tablet computer.
McAfee Asia Pacific spokesman Sean Duca said the results showed Australian enthusiasm for online shopping had risen sharply over the past year, but he warned users to shop safely.